#COLOR WHEEL PALETTE DRIVERS#

This ties directly into the вЂњpersonalityвЂќ you want your brand to have. Many companies take advantage of these connections, as illustrated by the logos in the following chart.ДЇor example, brands that want to create a sense of creativity and imagination tend to incorporate purple into their imagery, while brands that want to establish a sense of balance and calm lean toward black and white. To a certain extent, the reason for this is clear.ДЄfter all, color is one of the easiest aspects of a page to вЂњunderstand.вЂќ It can be assessed almost instantaneously and doesnвЂ™t require visitors to evaluate copy or other messaging.Д«ut itвЂ™s also important to consider the role that the psychology of color plays in these snap judgments. Of course, web design involves much more than just color.Д«ut given that color is one of the most obvious elements on your site, and one of the only ones a user can discern within those initial 50 milliseconds, your palette can make or break a userвЂ™s assessment of your company.

#COLOR WHEEL PALETTE DRIVERS#

Plus, if your color scheme is consistent across your entire site, theyвЂ™ll know theyвЂ™ve come to the right place when they return, regardless of the exact page they land on.Д«eyond telling users who your company is, your web design also plays a major role in usersвЂ™ snap judgments about your brand.ДЄccording to one survey, 94 percent of respondents named web design among the primary drivers of website first impressions. This will make it much easier for visitors to immediately connect it with other places theyвЂ™ve seen your brand. So, if your company already has an established color scheme, itвЂ™s essential to include this in your siteвЂ™s design. And beyond that, it needs to be memorable enough that users will return after their first visit.ДЄfter all, many of your visitors wonвЂ™t be ready to make a purchase or other major conversion during their first visit - and they need to remember your company in order to come back and take those actions.ДЇortunately, color increases brand recognition by 80%. That means it needs to be an accurate representation of your brand. Your site is essentially your companyвЂ™s home online. If you choose the right website color scheme, you get the opportunity to drastically improve your visitorsвЂ™ experience with your content. ThatвЂ™s where website color palettes come into play. TheyвЂ™re drawn to fresh voices and enticing information, but you have to capture their attention first. And thatвЂ™s true, but itвЂ™s not everything. Why Is Your Color Scheme So Important?Д«efore we jump into the process of selecting a color scheme for your site, itвЂ™s important to understand exactly why your website color scheme matters so much.ДЄfter all, you might be thinking that itвЂ™s the content that really matters. In this article, weвЂ™ll take a look at why selecting the right colors for your site matters, as well as 23 different color palettes from real sites that are effective in grabbing visitorsвЂ™ attention. They can influence how a visitor interprets what they see as much as a siteвЂ™s layout and typography - and, when done well, they can have a positive impact on each visitorвЂ™s evaluation of the brand as a whole. Good color choices take careful planning. And the products or services being promoted.Д¬olors actually cause emotional responses based on the palette you use. Did you know specific colors cause people to feel and respond in different ways?Дo you find yourself overwhelmed by the number of potential website color palettes? Not knowing which one to choose?Д«ut a skilled designer understands the importance of evaluating a color scheme based on the brand.

Color wheel palette